New Delhi, August 19 (FrontPost Global) – OpenAI, the company behind ChatGPT, has rolled out its most affordable subscription plan yet—ChatGPT Go, an India-only offering priced at ₹399 ($4.57) per month. The move underscores India’s importance as OpenAI’s second-largest market and signals a push to make AI tools more accessible to a broader audience.
Unlike ChatGPT Plus, which costs around $20 globally, ChatGPT Go is designed specifically for Indian users, reflecting both India’s massive user base and its sensitivity to pricing. The company hopes this will drive wider adoption among students, professionals, and businesses across the country.
The new plan offers faster responses, priority access during peak hours, and enhanced capabilities, though at a fraction of the cost of its global premium tier. Analysts say this strategy highlights OpenAI’s ambition to strengthen its foothold in India, where digital adoption is surging and competition among AI platforms is heating up.
Industry experts believe this price point could reshape how everyday users and small businesses engage with AI—from content creation to customer service—putting advanced tools within reach of millions who may have found the global subscription too expensive.
With India being one of the fastest-growing markets for generative AI, the launch of ChatGPT Go also raises questions about local partnerships, regulatory compliance, and AI integration into education and enterprises.
For OpenAI, the message is clear: India is not just a consumer base, but a testbed for affordable AI adoption. If successful, ChatGPT Go could set a model for other emerging markets.
